Unique Fashion Week
In recent years the original project of the Unique Fashion Week in Prague has made its way up among the most successful fashion events in Central Europe. Presenting the creations of foreign and Czech designers, the show highlights their profile in a market that goes well beyond the borders of the Czech Republic.
Every year the Unique Fashion Week (UFW) draws big names of the fashion industry to Prague. One of these was Jeremy Scott, who presented here his collection for Adidas. Brazilian designer Alexandre Herchcovitch brought his collection to Prague directly from the New York Fashion Week and launched its European premiere here. In addition, the Prague event had the chance to present collections of the Italian La Perla brand, Japanese designer Hirono and the Spanish talent Alfredo Villalba.
 
And that’s not all - Prague also welcomes familiar faces from the world of modelling such as Valeria Mazza, Eugenia Silva, Chris Elson and Czech supermodel Petra Němcová, who is the UFW co-producer and the ambassador of the event abroad. The Unique Fashion Week ranks among the major fashion, social and cultural events to take place in the Czech Republic.