Zlín Region: A Land of Contrasts in the East of Moravia

The best place to relax is Lázně Luhačovice, the largest spa in Moravia, renowned for its healing mineral springs and the Art Nouveau architecture of Dušan Jurkovič. Be sure not to miss one of the most beautiful towns in Czechia – Kroměříž, whose Archbishop’s Palace and especially its magnificent gardens are listed as a UNESCO World Heritage Site. You can set out to explore Buchlov Castle in the Chřiby Hills, which was never conquered, or admire the Italian Baroque beauty of Buchlovice Chateau.

The richness of the region also lies in its varied landscapes – the White Carpathians, the Beskydy Mountains, and the Hostýn and Vizovice Hills, which are perfect for hiking and cycling trips. A unique experience is a boat cruise along the Baťa Canal, an exceptional waterway with a main cycle route running alongside it.
 

Nowhere else in Czechia is folklore such an essential part of everyday life as in the Zlín Region. Alongside its charming folk architecture, the region offers a wealth of folklore events, traditions and customs, some of which have even been inscribed on the UNESCO list. Visit the largest and oldest folklore festival in Strážnice or the Slovácko Wine and Open Monument Festival in Uherské Hradiště. Witness the Ride of the Kings in Vlčnov and admire the traditional men’s dance known as verbuňk.

Don’t miss the oldest open-air museum in Central Europe – the Wallachian Open-Air Museum in Rožnov pod Radhoštěm. The region’s Christian heritage is reflected in its pilgrimage routes, which take you to places such as Velehrad and Sv. Hostýn.

The Zlín Region is also home to Wallachian specialities such as frgály– traditional sweet pastries, kyselica – a hearty soup made with sauerkraut, and plum slivovitz from Vizovice, one of the most renowned spirits in Czechia. The local wine-growing areas in the Slovácko region attract lovers of quality wine and authentic wine cellars.